Business Communication Textbooks
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NOTE: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for ISBN-10: 0134088255/ISBN-13: 9780134088259 . That package includes ISBN-10: 0133896781/ISBN-13: 9780133896787 and ISBN-10: 0133931137/ISBN-13: 9780133931136 .
Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume. Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In the Seventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world. Also available with MyBCommLab® MyBCommLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134088255/ 9780134088259 Business Communication Essentials Plus MyBCommLab with Pearson eText -- Access Card Package, 7/e
Package consists of 0133896781/ 9780133896787 Business Communication Essentials, 7/e
0133931137 /9780133931136 /MyBCommLab with Pearson eText -- Access Card -- for Business Communication Essentials, 7/e
Sample questions asked in the 7th edition of Business Communication Essentials:
CAREER SKILLS EMAIL SKILLS Career Management: Researching Career Opportunities Perhaps you won’t be able to land your ultimate dream job right out of college, but that doesn’t mean you shouldn’t start planning right now to make that dream come true. Your task: Using online job search tools, find a job that sounds just about perfect for you, even if you’re not yet qualified for it. It might even be something that would take 10 or 20 years to reach. Don’t settle for something that’s not quite right—find a job that is so “you” and so exciting that you would jump out of bed every morning, eager to go to work (such jobs really do exist!). Start with the job description you found online and then supplement it with additional research so that you get a good picture of what this job and career path are all about. Compile a list of all the qualifications you would need in order to have a reasonable chance of landing such a job. Now compare this list with your current résumé. Write a brief email message to your instructor that identifies all the areas in which you would need to improve your skills, work experience, education, and other qualifications in order to land your dream job.
PRESENTATION SKILLS Planning, Designing, and Creating Presentation Slides Read the Communication Close-up at Southwest Airlines on page 174 in Chapter 7 and decide whether free-form or structured slides would be the most Effective way to present this story to an audience of customer service agents to help them understand the power of social media. Your task: Using whichever design approach you think is better, create a brief presentation (slides and speaking notes) to tell the story.
PORTFOLIO BUILDER Message Strategies: Marketing and Sales Messages You never intended to become an inventor, but you saw a way to make something work more easily, so you set to work. You developed a model, found a way to mass-produce it, and set up a small manufacturing studio in your home. You know that other people are going to benefit from your invention. Now all you need to do is reach that market. Your task: Team up with other students assigned by your instructor and imagine a useful product that you might have invented— perhaps something related to a hobby or sporting activity. List the features and benefits of your imaginary product, and describe how it helps customers. Then write the copy for a webpage that would introduce and promote this product, using what you’ve learned in this chapter and making up details as you need them. As your instructor indicates, submit the copy as a word processor file or as a webpage using basic HTML formatting.
Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume. Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In the Seventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world. Also available with MyBCommLab® MyBCommLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134088255/ 9780134088259 Business Communication Essentials Plus MyBCommLab with Pearson eText -- Access Card Package, 7/e
Package consists of 0133896781/ 9780133896787 Business Communication Essentials, 7/e
0133931137 /9780133931136 /MyBCommLab with Pearson eText -- Access Card -- for Business Communication Essentials, 7/e
Sample questions asked in the 7th edition of Business Communication Essentials:
CAREER SKILLS EMAIL SKILLS Career Management: Researching Career Opportunities Perhaps you won’t be able to land your ultimate dream job right out of college, but that doesn’t mean you shouldn’t start planning right now to make that dream come true. Your task: Using online job search tools, find a job that sounds just about perfect for you, even if you’re not yet qualified for it. It might even be something that would take 10 or 20 years to reach. Don’t settle for something that’s not quite right—find a job that is so “you” and so exciting that you would jump out of bed every morning, eager to go to work (such jobs really do exist!). Start with the job description you found online and then supplement it with additional research so that you get a good picture of what this job and career path are all about. Compile a list of all the qualifications you would need in order to have a reasonable chance of landing such a job. Now compare this list with your current résumé. Write a brief email message to your instructor that identifies all the areas in which you would need to improve your skills, work experience, education, and other qualifications in order to land your dream job.
PRESENTATION SKILLS Planning, Designing, and Creating Presentation Slides Read the Communication Close-up at Southwest Airlines on page 174 in Chapter 7 and decide whether free-form or structured slides would be the most Effective way to present this story to an audience of customer service agents to help them understand the power of social media. Your task: Using whichever design approach you think is better, create a brief presentation (slides and speaking notes) to tell the story.
PORTFOLIO BUILDER Message Strategies: Marketing and Sales Messages You never intended to become an inventor, but you saw a way to make something work more easily, so you set to work. You developed a model, found a way to mass-produce it, and set up a small manufacturing studio in your home. You know that other people are going to benefit from your invention. Now all you need to do is reach that market. Your task: Team up with other students assigned by your instructor and imagine a useful product that you might have invented— perhaps something related to a hobby or sporting activity. List the features and benefits of your imaginary product, and describe how it helps customers. Then write the copy for a webpage that would introduce and promote this product, using what you’ve learned in this chapter and making up details as you need them. As your instructor indicates, submit the copy as a word processor file or as a webpage using basic HTML formatting.
Business Communication Textbooks
Business Communication for Success (Canadian Edition) Scott McLean, Murray Moman $29.95 Technical Communication Pau-San Haruta $29.95 Business English for Success Scott McLean $29.95.
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